School marketing is widely misunderstood as it is often perceived as just being about publications and advertising that ‘sell’ or ‘promote’ the school. This is short-sighted as effective school marketing is actually a multi-faceted business discipline that will attract enrolments and help to retain current students and improve the school’s professional image.
When a fresh set of eyes provides greater clarity, MAPS is that fresh set of qualified and experienced eyes. Our comprehensive and thorough Marketing Audit Reports have provided numerous schools with a plethora of simple but important improvement opportunities and then clear direction for long term strategic marketing decisions.
Schools are generally time poor establishments with a multitude of communication needs and responsibilities. MAPS Marketing Plans are a blueprint of your schools annual marketing activities.
By organising your marketing activities through the introduction of a comprehensive Marketing Plan, you will discover that your annual marketing activities become a timely, business-as-usual duty which will save the school time, money and stress AND deliver greater results.
Do you really know your market or are all your marketing decisions based on ‘gut feel’ and historical data?
Undertaking market research enables you to collect, record and interpret specifically sourced, current information about customers, your market and competitors. Armed with this information, schools are better able to target their marketing, refine their messages and make improvements.