Every industry has its own jargon. The marketing, print and design sectors are no exception. The glossaries below will help blossoming marketers to master those pesky industry specific acronyms.

 

 

File Types & Digital Terminology

Bitmap – A digital graphic image formed by tiny squares called pixels. The more pixels in an image, the clearer it appears.

GIF – Graphics Interchange Format, a highly compressed file format ideal for simple graphics with limited shading or colour variation. GIF format files of simple images are often smaller than if they were stored in JPEG format, but GIF format doesn’t store photographic images as well as JPEG. GIFs shouldn’t be used for files to be printed on an offset printing press.

JPEG – Joint Photographic Experts Group, a file compression format that allows high quality full colour or grey-scale digital images to be stored in relatively small files.

Pixel – A coloured dot that makes up an image on a computer or television screen.

PDF – Portable Document File, a type of formatting that enables files to be viewed on a variety of computers regardless of the program used to create them. PDF files retain the “look and feel” of the original document.

PPI – Pixels Per Inch, a measurement describing the size of a printed image. The higher the number, the more detailed the image will be.

Raster Image – Electronic representation of printable data using a grid of points called pixels. Each pixel contains a defined value about its colour, size and location in the image – this enables us to print, picture perfect.

RIP – Raster Image Processor, a production device used to convert a digital file into a raster image. The raster image is the electronic representation of printable data.

TIFF – Tagged Image File Format, a bit-mapped file format used for the reproduction of digitally scanned images such as photographs, illustrations and logos.

Vector graphics – These are images created using mathematical statements that define geometric shapes. You can move, resize, and change the colour of vector graphics without losing quality. Unlike bitmaps, vector graphics are not dependent on resolution so you can scale them to any size without losing detail or clarity.

 

Print Terminology & Colour

Blanket – A rubber coated fabric sheet that’s mounted on a cylinder of an offset press. It receives the inked image from the plate and transfers it to the surface to be printed.

Borders – A margin around the edge of artwork. We recommend that all borders are more than 3mm wide on the trim edges.

Coated – Printing papers that have had a surface coating to give a smoother, more even finish with greater opacity.

Corner marks – Marks printed on a sheet to indicate the trim.

CTP – Computer-to-plate, a process of printing directly from a computer onto the plates used by a printing press, it eliminates the need for a separate film-to-plate exposure system.

Digital printing – Printing by a plate-less imaging system. Printed sheets are produced directly from a computer file without being transferred onto printing plates. Perfect for small printing volume, variable data, print on demand & personalised printing.

Dot Gain – The apparent increase in dot size, or tone value, measured on the press sheet compared with the size specified in a digital file or measured on the film separations. The increase is both optical and mechanical and varies with the type of paper and line screen being used. Dot gain is higher with uncoated paper or newsprint.

Dummy – A mock-up made to resemble the final printed product using the planned grade, weight and colour of paper.

Green Printing – Green Printing is printing in a way which is environmentally friendly. This involves the use of more natural inks, recycled papers and energy conservation.

Impression – Refers to the number of plates hitting the press sheet.

Laser printing – A method of printing that uses a laser beam to produce an image on a photosensitive drum.

Lithography – A printing process based on the principle of the natural aversion of water to oil. The printing plate is treated chemically when being made so that the image will accept ink and reject water.

Make ready – All of the work done to set up a job, before beginning a press run.

Offset – A printing method that transfers an image from an inked plate onto a rubber blanket covered cylinder and then onto the printed surface.

Overprinting – The process of printing over an area that’s already printed. Used to emphasise changes or alterations.

Printing plate – The surface that carries an image to be printed.

Quickset – Lithographic inks are designed to obtain a tack-free state as soon as possible after printing to minimise the chance of set-off.

Sheet fed – A printing press that prints single sheets of paper, rather than printing from reels of paper.

Viscosity – The properties of tack and flow in printing inks.

Web printing – A web-printing machine accepts that substrate in a large roll (the web), either in lithographic, flexographic, or gravure processes. These are very fast presses and are the most economic for long run and high volume work.

Wet trap – When varnish or ink is printed over wet ink. The application is said to be a ‘wet trap’.

COLOUR

Black – The colour of maximum darkness. For CMYK printing, you will get the deepest black possible by adding 30 – 50% cyan to 100% black. There is no other combination that produces a better black.

Colour mode – Colour mode/space/model must be CMYK (NOT RGB).

Colour separation – The process of separating a continuous tone colour into the four process colours for print production.

Cyan – The blue colour used in four-colour process printing.

CMYK – The abbreviation for cyan, magenta, yellow and black. The colours used in our full-colour printing process.

Densitometre – An electrical instrument used to measure the density of a printed ink colour.

Four-colour process – Printing using four colour separation plates – yellow, magenta, cyan and black. The inks are translucent and can be combined to produce a wide range of colours.

ICC – International Colour Consortium, established by the printing industry to create, promote and encourage the standardisation of colour.

ICC Profiles – Standard guidelines for colour management. The profile allows one piece of software or hardware to “know” how another device created its colours and how they should be interpreted or reproduced.

Key colour – In CMYK, the colour black is the key colour and represented with a K.

Pantone – The name of an ink colour matching system, created by Pantone Inc of USA.

PMS – Pantone Matching System, a standard that creates different ink colours by mixing inks with a minimal amount of base colour. A process guide shows how Pantone spot colours will appear when converted to process colours (CMYK).

Primary colours – The three main colours in the printing world from which all other colours are created, cyan, magenta and yellow.

Proof – Also called Epson Proof, a representation of the colour.

RGB – Red, Green, Blue, a model for describing colours that are produce by emitting light rather than absorbing it. They are known as additive colours because when they are added together they create all colours. RGB colours are what you see on your computer screen, these must be converted to CMYK for printing.

Spot colour – A colour that’s not produced with our standard four-colour process, the colour is printed using ink made exclusively. It’s used when you require a very specific ink colour.

Swatch – A sample of colours or paper stocks.

We aim to match colours to your requirements based on the Pantone® PMS Colour Chart.

With so many colours and shades to choose from, the Pantone® PMS Colour Chart gives you abundant flexibility in getting your imprinted logo and text colour perfect. For embroidery on promotional clothing and hats we will pick the right colours that suit your embroidery design.

If you would like to make use of specific PMS colours on your printed promo products, when ordering it is important to specify the PMS code below you would like.

 

Pantone® Matching System Colour Chart

This chart is intended as a reference guide only. PANTONE Computer Video simulations displayed may not exactly match PANTONE®-identified colour standards. Use current PANTONE Colour Publications for most accurate colour.

 

Process Yellow
PMS 100
PMS 101
PMS 102
PMS Yellow
PMS 103
PMS 104
PMS 105
PMS 106
PMS 107
PMS 108
PMS 109
PMS 110
PMS 111
PMS 112
PMS 113
PMS 114
PMS 115
PMS 116
PMS 117
PMS 118
PMS 119
PMS 120
PMS 121
PMS 122
PMS 123
PMS 124
PMS 125
PMS 1205
PMS 1215
PMS 1225
PMS 1235
PMS 1245
PMS 1255
PMS 1265
PMS 127
PMS 128
PMS 129
PMS 130
PMS 131
PMS 132
PMS 133
PMS 134
PMS 135
PMS 136
PMS 137
PMS 138
PMS 139
PMS 140
PMS 1345
PMS 1355
PMS 1365
PMS 1375
PMS 1385
PMS 1395
PMS 1405
PMS 141
PMS 142
PMS 143
PMS 144
PMS 145
PMS 146
PMS 147
PMS 148
PMS 149
PMS 150
PMS 151
PMS 152
PMS 153
PMS 154
PMS 1485
PMS 1495
PMS 1505
Orange 021
PMS 1525
PMS 1535
PMS 1545
PMS 155
PMS 156
PMS 157
PMS 158
PMS 159
PMS 160
PMS 161
PMS 1555
PMS 1565
PMS 1575
PMS 1585
PMS 1595
PMS 1605
PMS 1615
PMS 162
PMS 163
PMS 164
PMS 165
PMS 166
PMS 167
PMS 168
PMS 1625
PMS 1635
PMS 1645
PMS 1655
PMS 1665
PMS 1675
PMS 1685
PMS 169
PMS 170
PMS 171
PMS 172
PMS 173
PMS 174
PMS 175
PMS 176
PMS 177
PMS 178
Warm Red
PMS 179
PMS 180
PMS 181
PMS 1765
PMS 1775
PMS 1785
PMS 1788
PMS 1795
PMS 1805
PMS 1815
PMS 1767
PMS 1777
PMS 1787
Red 032
PMS 1797
PMS 1807
PMS 1817
PMS 182
PMS 183
PMS 184
PMS 185
PMS 186
PMS 187
PMS 188
PMS 189
PMS 190
PMS 191
PMS 192
PMS 193
PMS 194
PMS 195
PMS 1895
PMS 1905
PMS 1915
PMS 1925
PMS 1935
PMS 1945
PMS 1955
PMS 196
PMS 197
PMS 198
PMS 199
PMS 200
PMS 201
PMS 202
PMS 203
PMS 204
PMS 205
PMS 206
PMS 207
PMS 208
PMS 209
PMS 210
PMS 211
PMS 212
PMS 213
PMS 214
PMS 215
PMS 216
PMS 217
PMS 218
PMS 219
Rubine Red
PMS 220
PMS 221
PMS 222
PMS 223
PMS 224
PMS 225
PMS 226
PMS 227
PMS 228
PMS 229
PMS 230
PMS 231
PMS 232
Rhod Red
PMS 233
PMS 234
PMS 235
PMS 236
PMS 237
PMS 238
PMS 239
PMS 240
PMS 241
PMS 242
PMS 2365
PMS 2375
PMS 2385
PMS 2395
PMS 2405
PMS 2415
PMS 2425
PMS 243
PMS 244
PMS 245
PMS 246
PMS 247
PMS 248
PMS 249
PMS 250
PMS 251
PMS 252
Purple
PMS 253
PMS 254
PMS 255
PMS 256
PMS 257
PMS 258
PMS 259
PMS 260
PMS 261
PMS 262
PMS 2562
PMS 2572
PMS 2582
PMS 2592
PMS 2602
PMS 2612
PMS 2622
PMS 2563
PMS 2573
PMS 2583
PMS 2593
PMS 2603
PMS 2613
PMS 2623
PMS 2567
PMS 2577
PMS 2587
PMS 2597
PMS 2607
PMS 2617
PMS 2627
PMS 263
PMS 264
PMS 265
PMS 266
PMS 267
PMS 268
PMS 269
PMS 2635
PMS 2645
PMS 2655
PMS 2665
Violet
PMS 2685
PMS 2695
PMS 270
PMS 271
PMS 272
PMS 273
PMS 274
PMS 275
PMS 276
PMS 2705
PMS 2715
PMS 2725
PMS 2735
PMS 2745
PMS 2755
PMS 2765
PMS 2706
PMS 2716
PMS 2726
PMS 2736
PMS 2746
PMS 2756
PMS 2766
PMS 2707
PMS 2717
PMS 2727
Blue 072
PMS 2747
PMS 2757
PMS 2767
PMS 2708
PMS 2718
PMS 2728
PMS 2738
PMS 2748
PMS 2758
PMS 2768
PMS 277
PMS 278
PMS 279
Reflex Blue
PMS 280
PMS 281
PMS 282
PMS 283
PMS 284
PMS 285
PMS 286
PMS 287
PMS 288
PMS 289
PMS 290
PMS 291
PMS 292
PMS 293
PMS 294
PMS 295
PMS 296
PMS 2905
PMS 2915
PMS 2925
PMS 2935
PMS 2945
PMS 2955
PMS 2965
PMS 297
PMS 298
PMS 299
PMS 300
PMS 301
PMS 302
PMS 303
PMS 2975
PMS 2985
PMS 2995
PMS 3005
PMS 3015
PMS 3025
PMS 3035
PMS 304
PMS 305
PMS 306
Process Blue
PMS 307
PMS 308
PMS 309
PMS 310
PMS 311
PMS 312
PMS 313
PMS 314
PMS 315
PMS 316
PMS 3105
PMS 3115
PMS 3125
PMS 3135
PMS 3145
PMS 3155
PMS 3165
PMS 317
PMS 318
PMS 319
PMS 320
PMS 321
PMS 322
PMS 323
PMS 324
PMS 325
PMS 326
PMS 327
PMS 328
PMS 329
PMS 330
PMS 3242
PMS 3252
PMS 3262
PMS 3272
PMS 3282
PMS 3292
PMS 3302
PMS 3245
PMS 3255
PMS 3265
PMS 3275
PMS 3285
PMS 3295
PMS 3305
PMS 3248
PMS 3258
PMS 3268
PMS 3278
PMS 3288
PMS 3298
PMS 3308
PMS 331
PMS 332
PMS 333
Green
PMS 334
PMS 335
PMS 336
PMS 337
PMS 338
PMS 339
PMS 340
PMS 341
PMS 342
PMS 343
PMS 3375
PMS 3385
PMS 3395
PMS 3405
PMS 3415
PMS 3425
PMS 3435
PMS 344
PMS 345
PMS 346
PMS 347
PMS 348
PMS 349
PMS 350
PMS 351
PMS 352
PMS 353
PMS 354
PMS 355
PMS 356
PMS 357
PMS 358
PMS 359
PMS 360
PMS 361
PMS 362
PMS 363
PMS 364
PMS 365
PMS 366
PMS 367
PMS 368
PMS 369
PMS 370
PMS 371
PMS 372
PMS 373
PMS 374
PMS 375
PMS 376
PMS 377
PMS 378
PMS 379
PMS 380
PMS 381
PMS 382
PMS 383
PMS 384
PMS 385
PMS 386
PMS 387
PMS 388
PMS 389
PMS 390
PMS 391
PMS 392
PMS 393
PMS 394
PMS 395
PMS 396
PMS 397
PMS 398
PMS 399
PMS 3935
PMS 3945
PMS 3955
PMS 3965
PMS 3975
PMS 3985
PMS 3995
PMS 400
PMS 401
PMS 402
PMS 403
PMS 404
PMS 405
Black
PMS 406
PMS 407
PMS 408
PMS 409
PMS 410
PMS 411
PMS 412
PMS 413
PMS 414
PMS 415
PMS 416
PMS 417
PMS 418
PMS 419
PMS 420
PMS 421
PMS 422
PMS 423
PMS 424
PMS 425
PMS 426
PMS 427
PMS 428
PMS 429
PMS 430
PMS 431
PMS 432
PMS 433
PMS 434
PMS 435
PMS 436
PMS 437
PMS 438
PMS 439
PMS 440
PMS 441
PMS 442
PMS 443
PMS 444
PMS 445
PMS 446
PMS 447
Warm Gray 1
Warm Gray 2
Warm Gray 3
Warm Gray 4
Warm Gray 5
Warm Gray 6
Warm Gray 7
Warm Gray 8
Warm Gray 9
Warm Gray 10
Warm Gray 11
Cool Gray 1
Cool Gray 2
Cool Gray 3
Cool Gray 4
Cool Gray 5
Cool Gray 6
Cool Gray 7
Cool Gray 8
Cool Gray 9
Cool Gray 10
Cool Gray 11
PMS 448
PMS 449
PMS 450
PMS 451
PMS 452
PMS 453
PMS 454
PMS 4485
PMS 4495
PMS 4505
PMS 4515
PMS 4525
PMS 4535
PMS 4545
PMS 455
PMS 456
PMS 457
PMS 458
PMS 459
PMS 460
PMS 461
PMS 462
PMS 463
PMS 464
PMS 465
PMS 466
PMS 467
PMS 468
PMS 4625
PMS 4635
PMS 4645
PMS 4655
PMS 4665
PMS 4675
PMS 4685
PMS 469
PMS 4695
PMS 4705
PMS 4715
PMS 4725
PMS 4735
PMS 4745
PMS 4755
PMS 476
PMS 477
PMS 478
PMS 479
PMS 480
PMS 481
PMS 482
PMS 483
PMS 484
PMS 485
PMS 486
PMS 487
PMS 488
PMS 489
PMS 490
PMS 491
PMS 492
PMS 493
PMS 494
PMS 495
PMS 496
PMS 497
PMS 498
PMS 499
PMS 500
PMS 501
PMS 502
PMS 503
PMS 4975
PMS 4985
PMS 4995
PMS 5005
PMS 5015
PMS 5025
PMS 5035
PMS 504
PMS 505
PMS 506
PMS 507
PMS 508
PMS 509
PMS 510
PMS 511
PMS 512
PMS 513
PMS 514
PMS 515
PMS 516
PMS 517
PMS 5115
PMS 5125
PMS 5135
PMS 5145
PMS 5155
PMS 5165
PMS 5175
PMS 518
PMS 519
PMS 520
PMS 521
PMS 522
PMS 523
PMS 524
PMS 5185
PMS 5195
PMS 5205
PMS 5215
PMS 5225
PMS 5235
PMS 5245
PMS 525
PMS 526
PMS 527
PMS 528
PMS 529
PMS 530
PMS 531
PMS 5255
PMS 5265
PMS 5275
PMS 5285
PMS 5295
PMS 5305
PMS 5315
PMS 532
PMS 533
PMS 534
PMS 535
PMS 536
PMS 537
PMS 538
PMS 539
PMS 540
PMS 541
PMS 542
PMS 543
PMS 544
PMS 545
PMS 5395
PMS 5405
PMS 5415
PMS 5425
PMS 5435
PMS 5445
PMS 5455
PMS 546
PMS 547
PMS 548
PMS 549
PMS 550
PMS 551
PMS 552
PMS 5463
PMS 5473
PMS 5483
PMS 5493
PMS 5503
PMS 5513
PMS 5523
PMS 5467
PMS 5477
PMS 5487
PMS 5497
PMS 5507
PMS 5517
PMS 5527
PMS 553
PMS 554
PMS 555
PMS 556
PMS 557
PMS 558
PMS 559
PMS 5535
PMS 5545
PMS 5555
PMS 5565
PMS 5575
PMS 5585
PMS 5595
PMS 560
PMS 561
PMS 562
PMS 563
PMS 564
PMS 565
PMS 566
PMS 5605
PMS 5615
PMS 5625
PMS 5635
PMS 5645
PMS 5655
PMS 568
PMS 569
PMS 570
PMS 571
PMS 572
PMS 573
PMS 574
PMS 575
PMS 576
PMS 577
PMS 578
PMS 579
PMS 580
PMS 5743
PMS 5753
PMS 5763
PMS 5773
PMS 5783
PMS 5793
PMS 803
PMS 5747
PMS 5757
PMS 5767
PMS 5777
PMS 5787
PMS 5797
PMS 5807
PMS 581
PMS 582
PMS 583
PMS 584
PMS 585
PMS 586
PMS 587
PMS 5815
PMS 5825
PMS 5835
PMS 5845
PMS 5855
PMS 5865
PMS 5875
PMS 600
PMS 601
PMS 602
PMS 603
PMS 604
PMS 605
PMS 606
PMS 607
PMS 608
PMS 609
PMS 610
PMS 611
PMS 612
PMS 613
PMS 614
PMS 615
PMS 616
PMS 617
PMS 618
PMS 619
PMS 620
PMS 621
PMS 622
PMS 623
PMS 624
PMS 625
PMS 626
PMS 627
PMS 628
PMS 629
PMS 630
PMS 631
PMS 632
PMS 633
PMS 634
PMS 635
PMS 636
PMS 637
PMS 638
PMS 639
PMS 640
PMS 641
PMS 642
PMS 643
PMS 644
PMS 645
PMS 646
PMS 647
PMS 648
PMS 649
PMS 650
PMS 651
PMS 652
PMS 653
PMS 654
PMS 655
PMS 656
PMS 657
PMS 658
PMS 659
PMS 660
PMS 661
PMS 662
PMS 663
PMS 664
PMS 665
PMS 666
PMS 667
PMS 668
PMS 669
PMS 670
PMS 671
PMS 672
PMS 673
PMS 674
PMS 675
PMS 676
PMS 677
PMS 678
PMS 679
PMS 680
PMS 681
PMS 682
PMS 683
PMS 684
PMS 685
PMS 686
PMS 687
PMS 688
PMS 689
PMS 690
PMS 691
PMS 692
PMS 693
PMS 694
PMS 695
PMS 696
PMS 697
PMS 698
PMS 699
PMS 700
PMS 701
PMS 702
PMS 703
PMS 704
PMS 705
PMS 706
PMS 707
PMS 708
PMS 709
PMS 710
PMS 711
PMS 712
PMS 713
PMS 714
PMS 715
PMS 716
PMS 717
PMS 718
PMS 719
PMS 720
PMS 721
PMS 722
PMS 723
PMS 724
PMS 725
PMS 726
PMS 727
PMS 728
PMS 729
PMS 730
PMS 731
PMS 732
Yellow 2X
PMS 116 2X
PMS 130 2X
PMS 165 2X
Warm Red 2X
PMS 1788 2X
PMS 1852 2X
PMS 485 2X
Rubine Red 2X
Rhod Red 2X
PMS 239 2X
Purple 2X
PMS 2592 2X
Violet 2X
Reflex Blue 2X
ProcBlue 2X
PMS 299 2X
PMS 306 2X
PMS 320 2X
PMS 327 2X
Green 2X
PMS 354 2X
PMS 368 2X
PMS 375 2X
PMS 382 2X
PMS 471 2X
PMS 464 2X
PMS 433 2X
Black 2
Black 3
Black 4
Black 5
Black 6
Black 7
Black 2 2X
Black 3 2X
Black 4 2X
Black 5 2X
Black 6 2X
Black 7 2X
PMS 801
PMS 802
PMS 803
PMS 804
PMS 805
PMS 806
PMS 807
PMS 801 2X
PMS 802 2X
PMS 803 2X
PMS 804 2X
PMS 805 2X
PMS 806 2X
PMS 807 2X
PMS 808
PMS 809
PMS 810
PMS 811
PMS 812
PMS 813
PMS 814
PMS 808 2X
PMS 809 2X
PMS 810 2X
PMS 811 2X
PMS 812 2X
PMS 813 2X
PMS 814 2X
PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.

 

Finishing Terminology

Binding – This is the process used to keep your books and booklets together. There are many different methods of binding; the most commonly used are saddle stitch, perfect, PUR and burst bound.

Burst binding – Burst binding is similar to perfect binding, however it is more durable. The spine of each section is perforated during the folding process. Glue is then pushed up between the perforations during binding and the cover drawn on. Burst binding is used for books and booklets with multiple pages.

Celloglaze – also known as cellosheen, this is a plastic film heat bonded to printed products such as booklet covers or business cards. It can be either gloss or matt and can be applied to either both or just one side of an item.

Cold lamination (gloss or matt) – Uses pressure sensitive adhesives to bind the film to the material being laminated. This is your best option when you are laminating heat-sensitive work.

Collating – The process of arranging your printed and/or other materials into a desired sequence and packing them for dispatch.

Debossing – An inverted form of embossing. An image or decoration is recessed into the paper, so it’s lower than the paper surface.

Drilling – The process of drilling holes in printed material.

Embossing – A process which produces images or decorations that are raised above the surface of the paper.

Encapsulation – hot reverse and cold front (gloss or matt) – The covering and sealing of your print work.

Finishing – Any process that follows printing, including folding, stitching, binding, laminating.

Folding – When a printed document requires folding for completion, for example A3 folded to A4 or A4 folded to A5.

Gloss cello – A clear, shiny finish that brings out and emphasises colours. It makes images look brighter, adds definition and radiance.

Gluing – a permanent method of fixing multiple items together.

Guillotine – A machine used to trim stacks of paper. The guillotine-cutting blade moves between two upright guides and slices paper evenly as it moves down.

Gumming – Similar to gluing, however it is not permanent. The gum becomes sticky when wet.

Jog – To align sheets of paper into a compact pile before they go to the guillotine for trimming.

Knife, formecut or die cut – The process of cutting paper and card into different shapes after it has been printed. We can create just about any shape you can imagine.

Laminate – A thin transparent plastic coating that is bonded to paper or board by heat and pressure. This provides protection, as well as a matt or gloss finish.

Machine glazed – Uncoated paper with a polished finished on one side only.

Machine varnish – A thin, protective coating applied to a printed sheet to reduce marking or scuffing.

Matt cello – A non-reflective varnish applied to a printed surface to protect it. A matt cello has a slightly granular look and tends to make colours look more vivid.

Mounting – The best way to make your poster stand out is to secure it to another surface. We mount posters on a range of different materials.

Foamcore – A lightweight board made of rigid plastic foam

Corflute – A hollow fluted plastic board manufactured from lightweight extruded polypropylene.

Gatorfoam – A rugged, durable board with an exceptionally hard and smooth surface that resists dents and punctures.

Screenboard – A board with high rigidity and dimensional stability.

Numbering – Printing sequential numbers on your printed material, from event tickets to limited edition series. Numbering can be printed in a number of different fonts and in black or red ink.

Perfect binding – Printers stacks single sheets of paper together, applies an adhesive to the binding edge and then wraps a cover around the pages. This binding method can be used on booklets and books that are greater than 35 pages.

Perforation – A line of punched holes that allow a sheet of paper to be torn or folded accurately. You might also hear it called a perf.

Saddle stitch – A form of binding commonly used by Printers to create books and booklets from 8 to 64 pages (the page number must be divisible by 4). The book or booklet is stapled through the middle fold of its sheets using saddle wire.

Scoring – Making a line or a crease in paper or board so that it can be folded cleanly. Scoring is recommended when you require folding on stocks heavier than 150gsm. It minimises cracking of the ink and paper at the edge of the fold.

Spot varnish – Varnish is applied to a particular spot on your printed material – not the whole thing. It creates a shiny effect on just this spot and nowhere else.

Trim – Cutting the printed product down to the correct size.

Trim marks – The guide marks on the printed sheet that indicate where you want to cut/ trim the printed sheet.

 

Brochure Folds

Concertina fold – A method of folding where each fold opens in the opposite direction to its neighbour, giving a concertina or pleated effect.

Crash fold – Folding a document more than once, subsequent folds fold over previous folds. For example, an A3 sheet folded to A4 and then crash folded to DL for mailing.

Crease – An indent made in paper to make folding easier.

Parallel fold – A method of folding where two folds are parallel to each other. Two parallel folds produce a six-page sheet.

Roll fold – A fold that keeps rolling onto itself.

Z fold – A fold that looks like a Z.

Section – A printed sheet that is folded to make multiple pages. Multiple sections are placed together to make up a book. Individual sections are either saddle-stitched or perfect bound together.

 

Paper Sizes

Please find a chart of common paper size measurements below.

FormatA series (mm) B series (mm) C series (mm)
A0841 x 11891000 x 1414917 x 1297
A1594 x 841707 x 1000648 x 917
A2420 x 594500 x 707458 x 648
A3297 x 420353 x 500324 x 458
A4210 x 297250 x 353228 x 324
A5148 x 210176 x 250162 x 229
A6105 x 148125 x 176114 x 162
A774 x 10588 x 12581 x 114.9
A852 x 7462 x 8857 x 81
A937 x 5244 x 6240 x 57
A1026 x 3731 x 4428 x 40

The tolerances specified in the standard are:

  • 1.5mm for dimensions up to 150 mm
  • 2mm for lengths in the range 150 to 600 mm
  • 3mm for any dimension above 600 mm