Tracking return-on-investment (ROIs) on your school marketing
In today’s world “data is king” and it’s highly beneficial for you to soak up as much data on the people interacting with your website as you can. Every touchpoint on your school website can be a potential tracking goldmine. School websites rarely have tracking setup and business managers are missing out on vital information that could explain why enrolments have sagged over a period of time.
Combining Google Analytics to track performance on digital marketing for schools can give you a breadth of knowledge when making key decisions on your online marketing. Using analytics as a measuring tool, you can determine what your online marketing goals are and how much budget should be assigned to them. Once goals and budgets are in place you can easily determine ROIs (return on investment) when cross-checking analytics data with real-world enrolment numbers. This information can then be used to create historical data that will help you determine what works to generate the best possible enrolment numbers.
We offer digital marketing services for schools which includes setting up Google Analytics to track form submissions, phone calls, and more. We tie all these with your education marketing push on various platforms such as Google Ads, Facebook Ads, Instagram for Business, etc. to help you bring your enrolment numbers up.
Gathering testimonials from your graduates to promote the school’s credibility
We’ve all looked at Google reviews of a business before we’ve gone ahead with a purchase or sought their services. The digital version of “word of mouth” is strong to this day. Adding positive testimonials from graduates, showcasing successful case studies, awards, recognition creates strong trust and credibility for your school. This in turn convinces parents to take the next step and enrol their child. Online marketing for schools can benefit highly from trust and credibility elements especially if running campaigns on social media such as Facebook where parents congregate. Having a poor online reputation can hurt your education marketing campaigns, and in turn enrolments, because no one wants to enrol their child to a school with a rating of 2 out of 5 stars on Google with numerous students/parents voicing their dissatisfaction.
Managing your school’s reputation can feel like a full-time job at times. Most often as the case is, disgruntled students will leave dishonest reviews on platforms such as Google reviews or Facebook reviews for various reasons. These reviews can impact on how parents perceive your school and in turn these will affect your enrolment numbers.
We can assist in improving your online reputation by providing you further insight and technical know-how in creating a credible and trusting image of your school through your school’s website and various other platforms.
Reducing response times through automation
Live chat on websites is on the rise as it saves so much time in getting the right information quickly. We’ve all been there browsing a website just to be frustrated that it’s not answering a burning question we have. Unfortunately, not everyone has the ability to man a live chat on the website 24/7. This is why we have ChatBots now. ChatBots can be programmed very easily to give parents a wide range of answers which could be the determining factor in the enrolment. ChatBots can improved through the many chats they have by saving unrecognised conversations with suggestions on possible answers. It can also serve as extra information on what should be covered on your website as these will be the enrolment deciders.
Never lose a potential enrolment again. We are here to help you setup and configure a live chat/chatbot on your school’s website to complement your school’s marketing efforts.