Marketing videos are an extremely powerful and effective way to communicate your school’s values and unique culture. Well-made, quality videos create fantastic first impressions.
Videos help to put a human face to a school, which in turn helps to build credibility with prospective families. Increasingly, videos have become an integral part of many schools’ marketing strategy because of their ability to bring a school to life in a way that is simply not possible in print.
There are endless occasions where video is the perfect marketing and communication medium such as campus tours, specialist programs, transition programs and when marketing to an international audience.
Why read when you can watch?
Video is powerful. Did you know that schools that embed videos within their website will see an increase in the length of time visitors spends on their website by up to 88%1. Videos also works wonders for email marketing, with 200% – 300%2 more visitors clicking through to your website after watching a video.
- The average internet user spends 88% more time on a website with video – Mist Media
- When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester